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SEO Updates of April 2024 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

In this comprehensive blog post, we'll dive into the latest SEO news and updates from April 2024, covering everything from YouTube's new live streaming features to Google's changes in the Merchant Center and Ads platform. Stay informed and ahead of the curve in the ever-evolving world of digital marketing.

Table of Contents

YouTube's New Live Streaming Features

YouTube has recently introduced three new features on 2nd April to enhance the live streaming experience for content creators and viewers alike.

Reactions Analytics

Content creators can now access analytics for the reactions received during live streams, providing valuable insights into audience engagement and feedback.

High Dynamic Range (HDR) Live Streaming

Creators can now live stream in HDR, ensuring superior video quality, especially in bright, outdoor settings, enhancing the overall viewing experience for the audience.

Impressions Breakdown

The new feature offers a breakdown of impressions from both new and existing audiences, providing creators with valuable data on their video's reach and audience composition.

Microsoft Ads Transitioning to Enhanced CPC

On 3rd April, Microsoft Ads announced the transition from manual CPC to enhanced CPC, streamlining the ad campaign management process for advertisers.

Enhanced CPC Overview

Enhanced CPC allows advertisers to optimize their cost per click by automatically adjusting bids based on the likelihood of conversion, offering a more dynamic and efficient approach to ad bidding.

Transition and Impact

All campaigns using manual CPC have been automatically upgraded to enhanced CPC, with the option for manual CPC bidding being phased out by 30th April, marking a significant shift in ad campaign management on the Microsoft Ads platform.

YouTube Introduces New Shopping Features for Creators

YouTube has recently unveiled a series of new shopping features, further expanding its capabilities for content creators and brands to engage with their audiences through e-commerce.

Shopping Collections

Creators now have the ability to curate a dedicated hub showcasing their own or affiliated products, making them accessible to viewers through the video description, product list, and store tab.

Affiliate Hub

With the introduction of the affiliate feature, YouTube creators can establish partnerships with brands and sellers, seamlessly integrating affiliate marketing directly within the platform.

Multiple Tagging

The new multiple tagging functionality allows creators to tag products across various videos, streamlining the process and eliminating the need for repetitive tagging, ultimately optimizing efficiency.

Fourth Wall Integration

YouTube now supports integration with the shopping platform Fourth Wall, along with other platforms including Cafe24, Marble Shop, Shopify, Spreadshop, Spring, and Suzuri, providing creators with a diverse range of e-commerce connections.

Google Merchant Center Announces Significant Changes

Google Merchant Center has recently implemented a range of updates, aimed at enhancing the functionality and transparency of product listings and e-commerce operations.

Immediate Changes

  • AI-Generated Content Structure Requirement

  • Loyalty Program Launch in the US and Japan

  • Minimum Price and Installment Attributes

Upcoming Changes from 31st July

  • Mandatory Disclosure of Shipping Costs in India and New Zealand

Upcoming Changes from 1st September

  • Optional Pickup Method Attribute

  • Certification Attribute Integration

Google Ads Launches Generative AI Feature for Demand Generation Campaigns

Google Ads has recently introduced a groundbreaking Generative AI feature for Demand Generation campaigns, revolutionizing the way marketers can enhance their visual storytelling and ad performance.

Key Features of Generative AI

  • Automated Image Generation: Marketers can provide three initial images in different formats, and Google's Generative AI will create additional images based on the provided visuals, optimizing ad content for improved engagement.

  • Control Over Image Usage: Marketers have the option to approve the generated images before they are utilized in ads, ensuring full control over the visual content and maintaining brand integrity.

  • Enhanced Conversion Potential: The AI-generated images are designed to draw inspiration from the originals while introducing new variations, ultimately aiming to enhance ad performance and drive conversions.

Google Search Console Improves Management of Ownership Tokens

Google has taken steps to streamline the process of managing ownership tokens within the Google Search Console, providing users with a more efficient and user-friendly approach to token removal.

Enhanced Token Removal Options

Users will now have access to a simplified "remove" button for the removal of old ownership tokens, offering a straightforward solution without the need to navigate through complex processes.

Additionally, detailed explanations and guidance are provided to assist users in the seamless removal of ownership tokens, ensuring a smooth and hassle-free experience.

Google AdSense Introduces Ad Intent Format

Google AdSense has recently launched a new ad format known as Ad Intent. This innovative format is designed to analyze the content of a page and the intent of the user visiting that page, and then dynamically insert text-based anchor ads based on the user's intent.

How Ad Intent Works

  • Personalized Advertising: Ad Intent personalizes ad content based on the user's search history and profile, ensuring that the inserted anchor text aligns with the user's interests and intentions.

  • Improved User Experience: By tailoring ad content to the user's intent, Ad Intent aims to enhance user experience by presenting relevant ads that align with the user's needs and preferences.

  • Revenue Opportunities for Publishers: This new ad format offers exciting revenue opportunities for publishers by delivering personalized ads that are more likely to engage users and drive conversions.

Brave Browser Launches AI Answer Engine 'Answers with AI'

On 17th April, Brave Browser introduced its AI answer engine, 'Answers with AI,' which provides search queries in an answer text format, similar to Google's SGE. Notably, Brave Browser has taken meticulous steps to code the sources effectively, ensuring reliable and accurate answers for users.

Key Features of 'Answers with AI'

  • Mistral AI Integration: Brave Browser utilizes Mistral AI along with its proprietary in-house technologies to power the AI answer engine, offering users a comprehensive and reliable source of information.

  • Content Creation Potential: For publishers, Brave Browser's AI answer engine presents an opportunity to leverage the platform for content creation, providing valuable insights and information to their audiences.

  • Platform Accessibility: While the AI answer engine is integrated within the Brave Browser, users have the flexibility to access it via or other browsers, expanding its accessibility and usability.

Google Extends Deadline for Removal of Third-Party Cookies from Chrome

On 23rd April, Google announced an extension of the deadline for the removal of third-party cookies from Chrome to 2025. Despite ongoing efforts and discussions surrounding privacy sandbox initiatives, Google has faced challenges in executing this transition, leading to the decision to extend the timeline.

The specific date within 2025 for the removal of third-party cookies has not been finalized, raising uncertainty about the exact timeline for this significant change in Chrome's cookie policies.

Reddit Launches Dynamic Product Ads

Reddit unveiled its latest advertising innovation, Dynamic Product Ads, on 23rd April. These ads offer real-time product information directly from the advertiser's inventory, including details such as thumbnails and pricing.

The Dynamic Product Ads are designed for retargeting purposes and to engage new clients and audiences, providing a versatile advertising option for businesses. Currently, the ad campaign is in beta, offering early access to interested advertisers, with the potential for wider availability in the future.

Google Publisher Center Imposes Restrictions on New Website Additions

On 25th April, Google announced a significant change regarding website additions to the Google Publisher Center. The platform, previously open for website sign-ups, has now enforced a restriction, disallowing new additions by individual website owners. Instead, Google's system will autonomously select and add news publishers, blogs, or websites to the Publisher Center. This move is likely to impact new content creators, small news websites, and blogs, as it limits their accessibility and visibility within the platform. Notably, the lack of widespread coverage for this development underscores its potential impact and significance within the digital publishing landscape.

Google's Delayed Announcement of March Core Update Completion

On 26th April, Google finally announced the completion of the March Core Update rollout, which had concluded on 19th April. The delayed communication regarding the completion of this substantial update, known as the most significant since March Core Update 2019, has raised questions about Google's responsiveness and communication with webmasters and SEOs. Despite the update's potential impact on website rankings and performance, the delay in informing the community reflects a concerning lack of proactive communication and support from Google's search liaison team. This delay in addressing critical updates underscores the need for improved transparency and timely information dissemination within the SEO community.

Google Ads Automatically Pausing Inactive Keywords

Google Ads recently implemented a policy where inactive keywords, those without any impressions in the last 13 months, are automatically paused. While this initiative aims to streamline campaign management, it raises considerations about the timeframe and potential impact on advertisers' strategies.

Impact of Automatic Pausing

The automatic pausing of inactive keywords may prompt advertisers to reevaluate their keyword selection and campaign optimization strategies, ensuring that resources are allocated effectively to active and relevant keywords.

Reactivation and Subsequent Pausing

Furthermore, Google has introduced a caveat where reactivated keywords will face a shorter evaluation period, with potential automatic pausing within 3 months if no activity or impressions are recorded. This emphasizes the need for ongoing keyword monitoring and performance assessment within ad campaigns.


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